UK England--June 2009--
Kleeneze, one of the UK's largest direct selling companies with over 18,000 doorstep distributors, has appointed Citypress to manage its media relations and online communications.

Accrington-based Kleeneze operates throughout the UK, Ireland, Netherlands and Germany, delivering to an estimated eight million homes each month.

Citypress' main task will be to raise awareness of the Kleeneze solution to potential new distributors, helping to promote Kleeneze as a positive earning opportunity to people looking for extra income, to become their own boss or to replace a full-time job at a time when opportunities are in short supply.

Citypress director Steve Leigh says: "Kleeneze has the ideal solution for a recession weary workforce, providing a simple way to take control of your financial future and potentially build your own successful business. It's a fascinating organisation that presents an interesting communications challenge."

Jamie Stewart, managing director of Kleeneze, said: "Citypress has an excellent track record in delivering successful recruitment campaigns and their team provided great insights that will help improve how we position our offer to new recruits.

"They will also help us to better harness the power of our network and new media to get this message across."

Kleeneze has been trading in the UK successfully for over 85 years and is also a founder member of the Direct Selling Association, the recognised trade association for the Direct Selling Industry.

Kleeneze is part of Findel PLC - a leader in home shopping and a FTSE 250 business with an annual turnover in excess of £458 million.

The company's website is www.kleeneze.co.uk.



Jeanette
haextra@blueyonder.co.uk

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