UK England--July 2009--UK England--July 2009--New research to mark the first six months since the UK officially entered recession on 23 January has revealed that over 1 in 3 UK households (35%) have had their income reduced.

The study by Kleeneze, reveals that those households affected have seen their income reduced by an average of 19.71%, the equivalent of £6,460 per year for the typical UK family*.

The hardest hit areas have been the South West and Midlands with 48% and 43% of households affected by a drop in income.

The most common reasons for reduced income within households of working age are redundancy (10% of households reporting a drop in income), reduction in overtime allowances (8.1%) or an enforced reduction in working hours (7.8%).

However, people are showing resilience and fighting back, with a significant proportion (20.5%) finding ways to bring in extra cash.

The most common ways to increase income have been for people to take on a second job (7.1% of those reporting a loss of income) or sell their car or house to raise funds (4.1%).

This trend has been confirmed by catalogue company Kleeneze, which has seen a significant increase in applications for people wanting to earn extra income.

Jamie Stewart, managing director of Kleeneze, says: “In some areas our number of distributors has grown by over 50% in just six months. This is most often driven by people who have had their income reduced and are looking to add a few hours a week with us to help make up the shortfall. For some this will be the short-term fix they need to get them through a difficult time.”
Notes to editors
CASE STUDIES AND PEOPLE FOR INTERVIEW ARE AVAILABLE ON REQUEST FOR ALL AREAS OF THE UK.

* source Office National Statistics - average UK family income £32,779


About Kleeneze

Kleeneze distributors go door-to-door delivering and picking up catalogues from households, taking orders and then dropping off their customers’ products. They earn money for every order placed and can also build a team of fellow distributors to further boost their earnings.

The catalogues feature over 1,500 products ranging from everyday essentials to innovations that you never knew you needed.

Kleeneze has over 10,000 distributors across the UK, Ireland and parts of Europe. The company estimates that its distributors visit 2.5 million homes every month, delivering over 10 million catalogues and generating over half a million orders.

Jeanette
havextra@blulyonder.co.uk

Dec 2009

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